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Introducing Greenfleet’s Supporter Engagement Unit

Introducing Greenfleet’s Supporter Engagement Unit

We are excited to introduce Greenfleet’s new Supporter Engagement Unit:

  • Greta Korthaus - Manager Supporter Engagement
  • Aline Riche - Greenfleet Brand & Digital Marketing Coordinator
  • Louisa Taylor - Event & Engagement Coordinator

The purpose of the Supporter Engagement Unit is to do exactly that – to communicate and engage more with our amazing supporters – you! At Greenfleet we thrive on helping our supporters showcase how they take real climate action. It’s thanks to you that Greenfleet is able to continue its mission of restoring biodiverse native forests.

Whether you would like to ‘show off’ (in a good way!) your efforts on social media, feature a case study in your company’s newsletter or simply need help promoting your impactful support – the Supporter Engagement Unit is here to help. Get in touch with us and we look forward to speaking with you: (03) 9642 0570

To get to know the Supporter Engagement Unit a bit better, we asked them a few questions:

What is a typical day like in the Supporter Engagement team?

Louisa: No two days are ever the same! We could be working on a joint social media campaign with one of our corporate supporters, preparing for an event to celebrate the long standing contribution of a supporter or putting together a before and after story about one of our thriving forests. The before and after stories are extremely popular and supporters love to see the direct results of their donations!

What do you enjoy most about working with Greenfleet’s supporters?

Greta: I most enjoy the direct contact with supporters and the opportunity to leverage projects. We have come up with a number of great ideas for this year, including exciting events and online campaigns that will be not only of interest, but of great value for all of our supporters. Our focus is on liaising with people and companies that want to do what’s best for the environment – promoting and leveraging their commitment to even more impactful support is what I enjoy the most.

What are some of the ways in which organisations can showcase the amazing work that they are doing with Greenfleet?

Aline: We love to help our supporters get the word out there about their environmental initiative with Greenfleet to all their stakeholders (from staff to board and customers). We have a sort of “toolbox of ideas”. Some of the obvious ideas are things like writing articles for the supporter’s blog or newsletters, sharing posts on their social media networks, displaying their certificate and stickers on their car fleet or tool of trade.

We also develop really creative campaigns, such as the hashtag Instagram campaign we ran with Disney earlier this year for the release of The Good Dinosaur movie. For every handprint photo uploaded to Instagram with a specific hashtag, Disney planted one tree with Greenfleet. It was a fabulous way to spread the word about their support.

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